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Why is media literacy important to 21st century education?

      “I fear the day that technology will surpass our human interaction. The world will have a generation of idiots.” -Albert Einstein 

      Today, the media plays a way larger part in our lives than it ever had in past generations. When our parents were growing up, there were less than twenty television stations to choose from. Today, there are thousands. Not to mention magazines, newspapers, a wide variety of music genres, video games, and of course, the internet. Now, with all of this going on at once, how are we supposed to take it all in? 

     Well, we do. We take in so much more media than we could ever think. We as a generation have become accustomed to using technology and its advances in letting us create our own media at very young ages. Most young children now have smart phones, which can access the internet and social media pages that only require you to be fourteen years old to sign up. We are raised being exposed to so much media that most of the time we don’t even realize that we’re being exposed to media at all. But getting so used to this jumble of messages crowding our minds can become a problem. 

     We tend to become passive in our absorption of media. We let the media control us instead of us controlling the media. This is where media literacy comes in. If we educate ourselves and others in media literacy, we can become active in the media, and learn to pick apart its messages by asking questions such as: 

-Who created this media?

-What purpose was this media created for?

-Who is the target audience of this media?
When we ask these types of questions, we begin to better understand the messages being sent to us by the media, and we begin to form more educated opinions on the world around us. Without this literacy, we will only continue to be controlled and influenced by the media’s messages, instead of being able to form our own educated opinions based on the knowledge of the media itself.